US Expansion is almost certainly on the minds of the executives and investors at every growing company. Given the large market opportunity combined and proximity to customers, partners, and investors, launching in the US will be a key catalyst to your company’s growth and ultimate success.
Attempting to market and sell your products and service your customers in the United States from overseas will never yield the growth results you desire and the returns your investors undoubtedly expect. Your company will need to launch in the US.
The business environment in the US has its own unique culture, norms, processes, and etiquette. Past success in your home country or territory is no guarantee of success in the US market.
Given the country's enormous size, differences in the US market and variance of laws, regulations, and compliance across 50 different states, successfully expanding into the US is no easy task.
Our team of experienced operators has assembled this eBook as an introduction to the essentials you’ll need to know for successful US expansion.